I AM A FREELANCE ARCHITECT REPRESENTING STEX, AND I DONT HAVE PERMANENT JOB/EMPOYMENT, WITH ANY FIRM - BUT THAT DOESN'T STOP ME FROM WORKING OUT A LOT OF INDUSTRIAL STUFF ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- THE TECHNIQUE I USE IS CALLED [ ROLE PLAYING ] ! ROLE PLAYING: TO BE A CEO / A TECHNOLOGY ENGINEER / A SALES PROFESIONAL / A RESEARCH AND DEVELOPMENT ENGINEER. ROLE PLAYING GIVES ME THE MOTIVATION TO LEARN //EXPLORE // QUESTION //THINK & // DREAM. FOR EXAMPLE : I COULD ROLE PLAY TO BE A tECHNOLOGY ARCHITECT AT GOOGLE and Wonder/dream of a lot of Things. LET ME DREAM ABOUT A FEW TECH COMPANIES LIKE GOOGLE AND SEE IF I CAN GET IN SOME VALUABLE IDEAS TO THE DRAWING BOARD ! GOOGLE : AS A Technology Architect and CTO ON BEHALF OF [ STEX DESIGN BUREAU WORKS ] --------------------------------------------------------------------------------------- 1] GOOGLE IS A TOP CLASS SEARCH ENGINE. [ IN THE TECHNOLOGY AND INFORMATION SEARCH VERTICAL - IT IS DIFFICULT TO BEAT GOOGLE ]. THE SEARCH ENGINE WORKS TOO WELL, BUT GOOGLE HAS NOT LET OUT A SMALL TECHNOLOGY SECRET [ THE SEARCH ENGNINE INDEXES WEBSITE DATA ETC, FOR SEARCH RESULTS, BUT IT ALSO INDEXES THE WEBSITE URL ]. LETS SAY I AM SEARCHING FOR THE PHRASE " TECHNOLOGY CONSULTING", THE SEARCH ENGINE IS MOST LIKELY TO THROW : "WWW.TECHNNOLOGYCONSULTING.COM AS a top search engine "RESULT". SITES like STACKOVERFLOW - STORE FORUM DISCUSSIONS IN SPECIALLY TAGGED URL'S.E.G. STACKOVERFLOW.COM/DISCUSSION/HTML CONTROL NOT WORKING.HTML GOOGLE SEARCH INDEXES THE LINK : STACKOVERFLOW.COM/DISCUSSION/HTML CONTROL NOT WORKING.HTML, AND WHEN PEOPLE SEARCH FOR HTML CONTROL NOT WORKING THE SEARCH RESULTS SHOW UP THE PAGE: STACKOVERFLOW.COM/DISCUSSION/HTML CONTROL NOT WORKING.HTML. IT'S ALSO OBVIOUS THAT IF A CUSTOMER PAYS AN OK SUM TOWARDS ADVERTISING ON THE GOOGLE AD PLATFORM, THEY WOULD RANK HIGHER IN THE SEARCH RESULTS. RANKING ALGORITHMS SOUND VERY GOOD, BUT IT IS EASIER TO CREATE A SECRET RANKING "MANUALLY" - FOR.E.G GIVING HIGHER WEIGHTAGE TO SITES LIKE "WIKIPEDIA", "STACKOVERFLOW", "CNN NEWS" ETC ETC. 2] ANDROID IS A VERY POPULAR SMARTPHONE TECHNOLOGY - BY GOOGLE. [ THE OS SHOULD HAVE BEEN MADE CLOSED SOURCE - BY A USER OPTION ].[ OPENSOURCE TECHNOLOGIES ARE VULNERABLE TO EASY EASY HACKING.] 3] THE GOOGLE APP ENGINE : IS ONE THE BEST [ AUTO SCALING TECHNOLOGY ]. WHEN BUSINESS PHILOSOPHY INTERSECTS WITH GOOD TECHNOLOGY - THERE IS A HIGH RISK, THAT THE FINANCE/COMMERCIALS ATTACHED TO THE TECHNOLOGY MAKE IT A LITTLE FORMIDABLE AND COMPLICATED AFFAIR. LOGICALLY - IT'S NOT DIFFICULT TO UNDERSTAND THE FACT THAT THE APP ENGINE SERVERS ARE RUNNNING FULL TIME, WHETHER AN APPLICATION HOSTED ON THE PLATFORM IS BEING USED OR NOT. IF THE "APPENGINE SERVICE" COSTING COULD HAVE BEEN MADE MORE SIMPLER AND ATTTRACTIVE - TO OFFER CUSTOMERS THE LUXURY OF APPLICATION "USAGE SPIKES " - WOULD ATTRACT MORE CUSTOMERS. [ PAYING PER TRANSACTION ON THE APPENGINE - NOT ONLY COMPLICATES COSTING, IT SOUNDS GREEDY ] [ ADDITIONALLY - COUNTING HITS AND OTHER MEASURED VARIABLES - SLOWS DOWN THE APPENGINE. THE HIT COUNTER ASSOCIATED WITH THE APPENGINE, HAS TO MAINTAIN RECORDS IN A DATABASE -THEREFORE THE SERVICE//PROCESS - IS SLOWER. ] 4] GOOGLE COULD HAVE ACQUIRED THE SPATIAL PROJECTIONS TECHNOLOGY// METADATA TECHNOLOGY RIGHTS. [ TO MAKE A NEW - GOOGLE II SEARCH ENGINE. ] 5] GOOGLE COULD USE - HIGH PERFORMANCE || HIGH DENSITY [ SERVERS MACHINES ] TO REDUCE [ DATACENTER SIZE AND CAPACITY AND ELECTRICITY ]. 6] GOOGLE DIDN'T HAVE A VERY EXPENSIVE MONEY FETCHING IPO, UNLIKE FACEBOOK / ALIBABA ETC. THEY COULD HAVE PAID OF STOCK DIVIDENDS AND GOT RID OF [ COST OF CAPITAL ] LIABILITY. 7] GOOGLE COULD [ OPEN UP AND SELL IT'S BIG QUERY DATASTORE TECHNOLOGY FOR WINDOWS/UNIX ] AT A GOOD CONSERVATIVE PRICE [ JUST LIKE ORACLE / IBM / MICROSFT SELL DATABASE SOFTWARE E.G SQL SERVER /DB2 ETC ]. 8] THE GOOGLE SEARCH ENGINE - CLOSED SOURCE [ "EXECUTABLE" WITH - INDEXING AND RANKING TECHNOLOGY ] CAN BE SOLD TO INDIVIDUALS // ENTERPRISES AS A TECHNOLOGY SYSTEM //SERVER. [ IT COULD BE CALLED GOOGLE ENTERPRISE ]. ENTERPRISES // HAVE A LOT OF INHOUSE DATA WHICH CAN BE CALLED "ENTERPRISE DATA/ENTERPRISE SEARCH" - E.G. [ Human Resource files // Skill Set Files // ARTICLES // KNOWLEDGE PAPERS ETC. ]. 9] THE GOOGLE MAP SERVICE IS AN INTERESTING FOUNDATION. THE GOOGLE MAP "CARS" - WITH CAMERA'S TRAVEL ALL AROUND TO CREATE THE PANORAMIC // 3D MAPS. IT'S DIFFICULT TO USE SUCH HIGH BANDWIDTH SERVICES. THE TECHNOLGY COULD HAVE BEEN WORKED OUT THE FOLLOWING WAY. When a google car enters a particular road - it's lat/long X , Lat/long Y [ STARTING POINT AND ENDING POINT COULD BE RECORDED. ] E.G ST THOMAS ROAD [ ROAD STARTING POINT - 90.0 LAT 82 LONG , 90 LAT 82.1 LONG ], [ ROAD ENDING POINT - LAT 102.0 LONG 84.1 , LAT 108 LONG 84.3 ]. AS A PART OF VEHICLE TELEMETRY SERVICES - GOOGLE COULD INFORM EVERY VEHICLE DRIVER WITH INFORMATION [ THAT THERE ARE ABOUT 120 CARS ON THE ABOVE ROAD MOVING AT SPEED OF 10KM/HR.]. [ THIS TELEMETRY INFO WOULD SUGGEST - HIGH AND SLOW TRAFFIC ON ST THOMAS ROAD ] 10] GOOGLE BUYS OUT LOTS AND LOTS OF COMPANIES. THEY COULD CONSIDER BUYING COMPANIES LIKE : BOKU AND FORTUMO - TO GET INTO A VERY USERFRIENDLY "PAYMENT SYSTEM TECHNOLOGY" CALLED "CARRIER BILLING". [ THAT TECHNOLOGY MAKES FINANCIAL PAYMENTS EASY FOR EVERY SMARTPHONE USER. ] 11] CREATE A ANDROID EMULATOR AND DISTRIBUTE IT AS SOFTWARE FOR WINDOWS/ LINUX OR THE WEBBROWSER LIKE CHROME BROWSER ETC. PEOPLE CAN RUN GOOGLE PLAYSTORE APPS ON THE EMULATOR. 12] GOOGLE COULD CONSIDER SPLITTING THE GOOGLE SEARCH ENGINE, TO CREATE A GOOGLE SYSTEM. [ GOOGLE SEARCH // ECOMMERCE ] - SHOPPING // COMMERCE // BUSINESS. [ GOOGLE SEARCH // DEVELOPERS ] - GOOGLE FOR TECHNOLOGY PROFESSIONALS / SOFTWARE TECHNOLOGY PROFESSIONALS [ GOOGLE SEARCH // GENERAL PURPOSE ] - FOR GENERAL PURPOSE SEARCH. [ GOOGLE STEX // A SPECIAL TEXT SEARCH ] - SPATIAL TEXT SEARCH [ GOOGLE AI // ARTIFICIAL INTELLIGENCE INTERACTIVES ] [ GOOGLE GAMES // ANDROID EMULATOR ] PUT 6 TILES ON THE GOOGLE HOMEPAGE - LIKE [ THE MICROSFT LOGO ] - AND EACH TILE REDIRECTS TO THE GOOGLE SPLIT SEARCH 1,2,3,4,5,6. 13] TRY AND CREATE A FTP SOFTWARE " INBUILT " FOR THE CHROME BROWSER. 14] Imbibe a culture of Technolgy Maturity : OPEN TO ACCEPTING OTHER 3RD PARTY TECHNOLOGIES // WORKING OUT CROSS FITMENTS WITH OTHER TECHNOLOGIES FOR EXAMPLE: I WORK FOR STEX and still study IBM / MICROSOFT / GOOGLE / ORACLE technologies to improve STEX Work culture. [ There is some learning and maturity involved in this process AND IT'S WISE To remember STEX doesn't do everything / it does only some types of work, owing to it's function, that of a design bureau. Some times second or third Opinions matter too ! ]. 15] GOOGLE HAS DEVELOPED A GOOGLE [ NATIVE APP ] FOR ANDROID. PREDOMINANTLY GOOGLE RUNS AS A WEB APPLICATION ON THE BROWSER FOR THE PUBLIC, E.G GOOGLE.CO.IN THEY COULD CONSIDER BUILDING A WINDOWS/LINUX NATIVE APP. [ SEARCH COULD BECOME FASTER AND MORE SEARCH TYPES/FEATURES COULD BE PROVIDED AS A NATIVE APPLICATION. THE ADVERTISING ON THE APP COULD BE MORE REALISTIC // MORE DIGITAL // MORE COMPLEX AD FORMS/FORMATS, THAN SLOW WEB BASED PICTURE ADS. ARTIFICIAL INTELLIGENCE COULD BE BUILT INTO THE APPLICATION TOO ]. [ INTERNET BROWSER - COOKIES COULD BE REPLACED WITH BETTER - MACHINE LEARNING DATA FILES. ] [ E.G. MULTIPLE ADVERTISEMENTS COULD BE DOWNLOADED FROM THE GOOGLE AD PLATFORM - AS A BACKGROUND SERVICE, AND DISPLAYED IN THE NATIVE GOOGLE APPLICATION SIDE BAR. ] [ PAYMENTS SYSTEMS COULD BE INTEGRATED INTO THE NATIVE APP - INSTEAD OF WORKING ON A WEB BROWSER PLAFORM ]. [ SUBSCRIPTION BASED PAID GOOGLE SERVICES COULD BE OFFERED - WHICH WOULD HELP IN MONETIZATION. e.g "google completely adfree at a subscription cost of 10$-20$ per year ]. [ THE NATIVE APP CONFIGURATION FILE : WILL HAVE DETAILS ABOUT THE APP INSTALLER , GENERAL USER, A DEVELOPER, OR A COMPANY - WITH DETAILS/DESCRIPTION OF WHAT THE COMPANY DOES, WORK PROFILE , WEBSITE URL ETC ].[ THIS INFO/DATA CAN MAKE GOOGLE SYSTEMS MORE INTELLIGENT. ]. [ EMAIL AND COMMUNICATIONS CAN BE INTEGRATED INTO THE APP, ALLOWING INDUTRIAL COMMUNICATIONS ]. [ INDIVIDUALS/FIRMS COULD PUBLISH/SUBMIT THEIR WEB SITES / BLOGS / URLS THROUGH THE GOOGLE NATIVE APPLICATION - For Google to crawl and Index, WHICH COULD HAVE MORE INTELLIGENT META INFORMATION. - RIGHT NOW THIS HAPPENS IN A SMALL WAY THROUGH THE GOOGLE WEBMASTER TOOLS. GOOGLE COULD CHARGE 0.5 USD FOR EACH POST OR SUBMISSION, AFTER THE FIRST 7 FREE SUBMISSIONS ! ]. [ ALL MAJOR CONTENT PROVIDERS LIKE NEWS SITES/WIKI/STACKOVERFLOW ETC GET A SMALL SHARE [ 10% TO 20% ] OF THE GOOGLE SUBSCRIPTION REVENUES. TO QUALIFY AS A GOOGLE CONTENT PROVIDER - YOU MIGHT HAVE TO ACHIEVE A TARGET OR METRIC TARGET [ E.G 2 MILLION HITS AT STACKOVERFLOW.COM - RECORDED THROUGH THE GOOGLE WEB HITS COUNTER. ] 16] GOOGLE CAN CONSIDER PAYING WIKIPEDIA - A FAIR AMOUNT OF MONEY - FOR THE VALUE WIKI PROVIDES TO GOOGLE.[ MAY BE 50M TO 100M USD ] --------------------------------------------------------------------------------------------------------------------------------------- SOURAV/STEX FREELANCE : Enterprise Architect/Systems Architect. STEX DESIGN BUREAU WORKS www.stexinternational.com EMAIL: SOURAV.STEX@YAHOO.COM EMAIL2: COMMERCIAL@STEXINTERNATIONAL.COM PHONE: +919586242067